The following letter below is what we submitted to our instructor in order to get this Podcast going. đ We want to share our story pitch with you, so you can have a better understanding of what’s to come!

To whom it may concern,
What if we were to tell you that you experience some of the symptoms of Alzheimers and dementia in your day-to-day life and you don’t even know it? Sounds absolutely ridiculous, right? Well, you are wrong. While the Internet has its way of circulating unfounded conspiracy theories and âfake news,â paranormal researcher Fiona Broomeâs âMandela Effectâ is different. Her concept came to light in 2009, when she remembered former South African president Nelson Mandelaâs death in prison during the 1980s. However, the truth is Mandela died in 2013, surrounded by his family at home. The most eerie part of Broomeâs story is that while attending a conference, many other people she talked to also remembered watching similar news coverage on his death in the eighties, with the same speech given from his supposed âwidow.â
However, today the Mandela Effect is often linked to innocent misassociations, such as Curious George never having a tail or that it is âMagic mirror on the wall,â not âMirror, mirror on the wall.â Nevertheless, we are writing you this letter because recent memory research on false realities suggest that we all face damning memory impairment, which deserves more acknowledgement. This in term directly impacts overall daily activitiesâbut also on the extreme endâ the fundamental systems in society.

We want to urge our potential audience to make an effort to preserve their memories in a series of methods. But first, we need to grasp how they are formed. Distorted memories are caused by misinformation and misattribution of the original information source. Memory expert, Elizabeth Lofus notes suggestion and pre-existing knowledge make false memories more severe. For example, one study found that 49% of British people believe they have produced inaccurate happier childhood memories they accept might not be true after reviewing old photographs. Therefore, we want to educate others about more concerning studies and Mandela Effects like this, but also lay the ground on how the issue can be prevented. In particular, we want to address solutions focused on lifestyle and work life.
With regards to lifestyle, we plan to discuss the benefits behind scrapbooking, memory boxes, journaling and more have on preserving memories for the future. This is because objects, sounds and smells have been found to induce more accurate impressions. For instance, four in five people find cues and keepsakes helpful according to a Safe.co.uk survey. As for the workplace, we intend on sharing methods to avert âinstitutional knowledge,â which means normalizing misinterpretations. Some ideas can include utilizing email archives, assigning notetakers, following up with assignment details, etc. to help employees become more productive. With an opportunity to create a Podcast, we would be able to share these tips that often go unnoticed. While also, we want to create a space to start conversations and debates on different techniques for combating false memory.

Unlike a natural disaster or housing crisis, it is important to spread awareness on false memories, because it affects everyone regardless of age, gender, location or cultural background. While most cases of false memory are as innocent as misplacing your keys; this discrepancy also has the power to alter events in our lives, and could possibly be extremely consequential. One area that we stress should be brought to light is how recollections are susceptible to fallacy, because our brains do not play back memories as accurate as videos do. This is because we have are quite confident when going about our daily routines so much so, that we do not question if anything is out of the ordinary. However, confidence does not necessarily translate into correctness. That is where we want to jump in and investigate why society deems statements or claims we hear as valid. For example, one area directly impacted by false recollections is the criminal justice system. As it turns out, false realities is the number one cause of wrongful convictions; often due through misidentifications. So while most media coverage focuses on surface level issues, we urge you to consider having us report on false memories, as it directly impacts the world at large.

In essence, false memories can be very consequential. We believe everyone should learn about the Mandela Effect and how it can be prevented from affecting peopleâs lifestyles and work life. With your opportunity, we are certain our research can help all people in a positive way. In our Podcast, we would discuss various Mandela Effect examples, such as âFruit Loopsâ versus âFroot Loops,â âto on a more serious noteâ the impact and prevention of memory impairment. Like we have already addressed, awareness for this particular issue is incredibly important because it affects all people. We plan to discuss the issues at hand in a fun, but also thought-provoking forum online; where audiences can interact and share their experiences.
Our main mission is to set the record straight on the Internet, by stating the facts and fictions about the Mandela Effect!
Thank you for your consideration,
â The False Effects Team
