False Effects Defines:
When trying to understand why many Mandela Effect examples are incredibly polarizing, we first need to address with our audience how we get them in the first place. Misassociations is the leading cause of the Mandela Effect. Misassociations or misattributions are memories where the overall item is correct, but one or more of the details regarding the topic are wrong. These kinds of memories are known to be fairly common, and can affect anyone.

False Effects Takes it to the Streets:
With that being said, we are going to take some of the most popular Mandela Effect examples from pop culture references and consumer goods logos to the streets to see if they are as divisive as people claim them to be. We will record four people reacting to each Mandela Effect and state which of the two answers they think is correct (the real version vs. the Mandela Effect.) First, we will bring up two movie quotes: Did Darth Vader say “Luke, I am your father,” or “No, I am your father;” and if the evil queen from Snow White said “Mirror, mirror on the wall,” or “Magic mirror on the wall.” Lastly, we will see if our streeter subjects can tell the difference between two brand logos. We will show a picture of a Kit Kat bar with and without a hyphen, and the Monopoly mascot with and without a monocle, to see if they can identify the correct version.

The False Effects Breakdown:
After taking various Mandela Effects to the streets, according to memory researcher at New School, Elizabeth Loftus, there are two main factors which explain how our chosen Mandela Effect examples formed: Suggestibility and misinterpretation. Amongst ourselves, we found we misquoted movie lines based off of what we heard from others, and therefore taking their suggested lines to be true. Whereas for the brand logos, Loftus argues small details often go overlooked, so there is often confusion when deciphering what is accurate and what is not. We will compare these factors to our interview results to see if misassociations led our subjects to the wrong answers.